April 5, 2019
CONTACT: Courtney Spiess
MARIETTA — The Marietta Visitors Bureau, the city’s main source for travel information, has completed its brand transformation with a new logo and website.
The new look is meant to showcase the bureau’s work of promoting all the city’s tourism attractions while keeping up with the travel industry’s trends. The Marietta Visitors Bureau’s website, formerly mariettasquare.com, will now be known as visitmariettaga.com. The branding change better reflects the bureau’s goal of marketing the whole city of Marietta as a tourism destination whereas in the past, the focus was primarily the Marietta Square.
“We want tourists to recognize there is much more to Marietta; for example, the Franklin Gateway District is evolving into a unique district of corporate headquarters, incubator for breweries and a sports destination, as it is home to the Franklin Sports Complex and Atlanta United training grounds,” said Executive Director Amanda Sutter. “From sports and recreation, to historical remembrances, cultural arts and dining experiences unique to Marietta, we hope our new identity encompasses all aspects of the City of Marietta and appeals to our friends who have yet to visit Marietta.”
The new logo and website will be effective starting April 2, 2019. Locals and visitors will be able to visit the new website and see logo changes on social media channels. New print promotional materials will be published later this year.
“Our strong social media presence will encourage visitors and locals to peruse the new website, which makes it easy to locate places to shop or dine and also find out what’s happening in and around Marietta,” said Board of Directors President Marion Savic. “Our new logo and website reflect the Marietta Visitors Bureau’s dedication to being Marietta’s number one source for resident and visitor information.”
The Marietta Visitors Bureau was established in 1984 as part of Marietta’s Sesquicentennial Celebration. It is a private, non-profit organization that promotes Marietta as a tourism destination. In 1987, the Marietta Visitors Bureau entered into an agreement with the City of Marietta to become the contract holder for the city’s collected hotel/motel tax. The Bureau allocates the money each year to advertising and marketing programs, which promote Marietta as a visitor destination and increase economic impact for the city.
The mission of the Marietta Visitors Bureau is to promote Marietta as a tourism destination with an emphasis on heritage, cultural and sports tourism; thereby increasing overnight visitation by reinvesting visitor generated tax dollars into messages and services targeted exclusively to the visitor.
For more information, contact Marketing and PR Coordinator Courtney Spiess at firstname.lastname@example.org.